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Jabón Lagarto. Por un mundo más limpio.
INSIGHT
"If I hear another bad word I'll wash your mouth with Lagarto soap!" -Mom.

Lagarto soap is a brand that has been in our homes since we were children. 
In addition to cleaning it was also used as a threat.
Context: Donald Trump's prejudices and bad words.
IDEA
Donald Trump's mouth is dirty. Let's clean it up with Lagarto Soap.
CONCEPT
The world can be a better place if we decide to clean what's dirty.
Lagarto. For a cleaner world.
CAMPAIGN
We will create a movement against dirty and disrespectful speech.
With people's support we will send him a soap cargo to the White House.
We will launch an APP to wash Trump's mouth.

PROTEST SOAP. We will print people's messages in soap bars that will be part of an exhibition about protest art. They will also be for sale.

Anuncios teaser para el microsite Labocadetrump.com
Teaser ads for the petition microsite trumpsmouth.com
"When you're a star, they let you do it. You can do anything. Grab 'emby the pussy. You can do anything.” - About women. 2005
It's time to wash this dirty mouth. Enter www.trumpsmouth.com


"[Mexico] is sending people that have lots of problems, and they are bringing those problems to us. They are bringing drugs, and bringing crime, and their rapists. And some, I assume, are good people". June 16th, 2015
It's time to wash this dirty mouth. Enter www.trumpsmouth.com


Why are we having all these people from shithole countries come here? - About Haiti and other african countries. January 9th, 2018
It's time to wash this dirty mouth. Enter www.trumpsmouth.com
Landing del microsite Labocadetrump.com

Microsite landing page 
"It's time to wash that dirty mouth with Lagarto Soap." 
Petition to demand a public apology to Donald Trump for their offensive comments.
If we reach 150.000 signs we will send a Lagarto Soap cargo to the White House.
Los usuarios podrán personalizar una pastilla con un mensaje a cambio de un tweet o post en Facebook/Instagram. Formará parte de una exposición. También podrán comprarla.

Users will be able to customize a bar soap with a message in exchange for a tweet or an Instagram/Facebook post. Their messages will be part of an art exhibition. Users will also be able to buy their customized bar soap.
Diseño del packaging del JABÓN PROTESTA. Ed. Especial de Lagarto disponible para comprar on-line. Personalizado con una frase. Envío a domicilio. 

Protest Soap packaging design. Special edition available on-line. Quick home delivery.
Anuncios para el Jabón Protesta.
Protest Soap ads.

"Hillary Clinton can't satisfy his husband."
Dirt is not always on clothes.

"All haitian inmigrants have aids"
Dirt is not always on clothes.

"Grab'em by the pussy"
Dirt is not always on clothes.
Juego para dispositivos móviles. Consiste en lavar distintas bocas de Trump durante un límite de tiempo. Ránking online de puntuaciones.

Game for mobile devices. It is about washing different Trump mouths during a limited period of time. It has an online score ranking.
Civil rights activist John Lewis, migrant rights advocate Alejandro Solalinde or UN Women Goodwill Ambassador Emma Watson, will help you to clean Trump's mouth. Choose one of them as a player and start rubbing the screen.
Anuncios del juego para móviles.
Ads for the App

"Their parents never dared. Now it's your responsability. Wash Trump's mouth with Lagarto Soap." Download TRUMPSMOUTH and put an end to dirty speech.

"Remember to wash your fingers after playing." Download TRUMPSMOUTH and put an end to dirty speech.

Exposición de las pastillas personalizadas
Antes de ser enviadas a la Casa Blanca formarán parte de una gran exposición de arte protesta. Diversos artistas contemporáneos serán llamados a participar.
Referencias sobre el tipo de contenido de la expo
Customized bar soap exhibition. 
Before being sent to the White House, the soap bars will be a part of a big protest art exhibition. Several contemporary artist will be called to participate.
These are visual references about the exhibition content. Social and political art, Soap art, Protest Sculpture and our customized bar soaps.
Mensajes protesta para el evento.
Some protest messages for the event.
KEEP FIGHTING. KEEP RUBBING.

IF YOU DISRESPECT ME I WILL PUT IT IN YOUR MOUTH.

MORE SOCIETY. LESS DIRT.

WASH YOUR PREJUDICES, PLEASE. 

UNITED WE WASH.

I WANT A CLEAN WORLD.
Jabón Lagarto. Por un mundo más limpio.
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Jabón Lagarto. Por un mundo más limpio.

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