![coke coke christmas Coke santa can graham fink Ogilvy china ricky richards coke can coke design coke can design Francis wee coke christas can coke ogilvy timeless ad Coke Poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d69f206244987.56373b3220404.jpg)
PROBLEM
Ogilvy China wanted to revive Coca-Cola’s dated Christmas print campaign and transform it into a timeless and unforgettable piece.
![coke coke christmas Coke santa can graham fink Ogilvy china ricky richards coke can coke design coke can design Francis wee coke christas can coke ogilvy timeless ad Coke Poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a84096244987.56373b3237f27.jpg)
SOLUTION
The more I studied the coke can, the more apparent something became. With a simple belt, I could reveal a hidden Santa jacket. The combination of classic Christmas humour with subtle design instantly packed a visual punch. Posters of the design were placed in high visibility areas for maximum effect, including a 35 metre high billboard in Manila.
![coke coke christmas Coke santa can graham fink Ogilvy china ricky richards coke can coke design coke can design Francis wee coke christas can coke ogilvy timeless ad Coke Poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2255da6244987.56373b32293fc.jpg)
RESULT
The campaign reinforced Coca-Cola’s renowned Christmas associations. As a testament to its success, the campaign was shortlisted for several awards and won the Clio Awards.
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