PROBLEM
Experimental photographer, Edmund Fraser, has developed an innovative yet essential tool for online content creators – an interactive image called a ‘Hoop’ which moves at the touch of a cursor. However, Ed had a problem – how can he spread the word of Hoops and attract the online community?
SOLUTION
I worked with Ed to create a simple yet striking brand that mirrored the motion of a Hoop image. A one-page parallax website introduces the concept to the online community and includes a journal for emerging artists to showcase their talent using their very own Hoops.
RESULT
I subsequently became a co-founder of Superhoop, along with the team’s lead developer, Conor Cussel. In the month following the launch, Hoops have been used by world-leading brands such as Absolut Vodka and Vice in their marketing campaigns, demonstrating Hoops’ tremendous advertising value.
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