Rick Betancourt's profile

California Psychics

Rick Betancourt
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California Psychics

Is the best psychic reading service by phone from the most trusted online psychics. Delivering over 5 million discreet and confidential psychic readings since 1995, the quality of there mediums is unmatched. Applicants must go through a rigorous screening process and an intensive background search. The service is available 24/7/365, it cost $1 a minute for first time callers and it's FREE if unsatisfied. 

"I know, it's a strange one but they are legit."

I was hired to re-brand and help target a more youthful demographic that would find the concept of a psychic more hip. The result was the questions campaign. We determined that, no matter what, customers already had a strong point of view on the word psychic, however they all had the same thing in common... they all had the question.
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design

Ad Placement Strategy ​​​​​​​

californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design

Outdoor Placement Strategy 

californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
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Other Digital Work 

californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
californiapsychics psychics graphic design tiffany Art Director print ad direct marketing strategy design
California Psychics
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