OPPORTUNITY
Rebrand a company of your choosing. This includes the name, logo, tagline, and overall brand aesthetic. Complete brand standards manual is to be included.
SOLUTION
Bailiwick is a rebrand of Bigelow Tea, a family–owned company that takes pride in everything they do and desires to provide quality tea to everyone so that they too can take pride in the company’s passion. Bailiwick’s logo contains a narrative. It is a unified symbol that represents the specialty teas, as well as a legacy that has been carried on through three generations. The brand identity of Bailiwick was established through the acknowledgement of the brand’s rich history, the family it represents and the roots of tradition that have been created through providing specialty teas.
