OPPROTUNITY
Create a cohesive DVD series for Plexifilm. A total of four DVD packages will be created, including liner notes and background information for each individual case featuring the notable works of Louis Fili, Jessica Hische, Paula Scher, and Jessica Walsh.
SOLUTION
The DVD covers reflect each designer and the personal journey they have had. Their work and the story of how each of these women got to where they are today is encapsulated with the contents of the package. A common thread held by each of these designers is that each of them had a mentor. They relied on their design community to influence them, push them, and challenged them to be the unique designers they are known as today. The personal address to The Young Designer is each of the designers is claiming their role as a mentor.
