THE MATCHBOX FOODSTUFF CENTER
The current project is an exercise that explores the relationship between arts and graphic design. The Matchbox Foodstuff Center, a fictional branding project that turns iconic art elements into a series of usable design pieces, is the result of combining Dadaism and Fluxus. Matchbox evokes their irreverent and provocative aesthetics through a careful selection of materials and colours. The graphic solution’s core lays on the thoughtfully designed layouts and the general typographic usage that leads to achieve an enigmatic and meticulously effortless look.