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María Bonita 27 is a boutique that promotes national talent in fashion industry. Ever since its foundation, María Bonita 27 has been committed to portraying a contemporary mexican aesthetic through a tasteful selection of high–quality garments and accessories. Inspired by one of the most iconic mexican figures –from name to brand behaviour– the brand conveys a strong international look. The graphic language combines simple layouts with handmade graphics inspired by the imprecision and effortlessness of mexican rótulos. The solution is subtly elegant and deliberately timeless to ensure the brand’s potential to compete in global markets.