LEXUS HYBRID LIVING (2008)
This project lasted for several years and served as Lexus branding platform for their new hybrid cars. I worked as a part of Articulate Design team. The branding platform included online, social media, experiential events, video and print media to inspire, educate and help consumers.
WHAT I DID FOR THE PROJECT
I was one of two designers on the project. I worked on branding, made Illustrations, established and maintained company image, was involved in webdesign, product design, poster design. Worked under Art Director guidance and independently.
BRANDING
I personally created the branding illustration for the campaign, which was successfully used for 4 years in all branding materials.
COLOR SCHEME AND BRANDING PROPOSALS
Left: color scheme and logo for the campaign (Shienny Widjaja), Right: branding proposals (me).
PRODUCT DESIGN (MAP, CATALOGUE, BOOK, POSTER)