iGiftSocial was a first social platform for real-world gifting. Our user would order goods for a Facebook friend through our application The application then will notify this friend, ask for the delivery address and deliver the gift.

The main selling point of the application was to make the gifting event naturally social: as soon as you agree to receive a gift, the event will be shared; your social network will be immediately aware how awesome and lucky you are.

I worked there as an art director and was involved in all stages of the production process, starting with the concept: on early stages I created the company identity and branding; later on the way, I was producing promotional animation reels, marketing materials, and infographics.