LEXUS HYBRID LIVING (2008)
Lexus Hybrid Living is a community of visionaries in sustainable design, architecture, cuisine, fashion, health, beauty and travel, encompassing 186 partners in eleven cities.
This project lasted for several years and served as Lexus branding platform for their new hybrid cars. I worked as a part of Articulate Design team. The branding platform included online, social media, experiential events, video and print media to inspire, educate and help consumers.
WHAT I DID FOR THE PROJECT
I was one of two designers on the project. I worked on branding, made Illustrations, established and maintained company image, was involved in webdesign, product design, poster design. Worked under Art Director guidance and independently.
BRANDING
I personally created the branding illustration for the campaign, which was successfully used for 4 years in all branding materials.
COLOR SCHEME AND BRANDING PROPOSALS
Left: color scheme and logo for the campaign (Shienny Widjaja), Right: branding proposals (me).
PRODUCT DESIGN (MAP, CATALOGUE, BOOK, POSTER)
Credits: Shienny Widjaja, graphic design, Kevin George, art direction and concepts.
