Chipatala Cha Pa Foni (CCPF) or Health Center by Phone, is a mobile health innovation in Malawi, Africa. This nationwide health hotline provides information, advice and referrals on a broad range of health topics including nutrition, cancer, HIV and common health concerns. As part of its roll out to be officially part of Malawi's Ministry of Health's offering to its citizens, CCPF required a new brand identity. Through a series of workshops, visits and creative development phases, TODA worked with CCPF and its stakeholder partners to create a new identity as well as brand guidelines that effectively communicated this service to citizens across Malawi.