American Crew, the leading men's professional grooming brand, recently commissioned TODA to create a global marketing campaign. The campaign sought to position American Crew to both its US and international customers as an essential lifestyle brand for men. AMERICANA embodies the essence of classic American heritage and culture, and by using the Road Trip as the storyline the campaign was able to evoke the brands sense of craft and classic lifestyle by looking toward the future through the eyes of the past. The campaign took a 360-approach creating a range of brand assets - from ads and digital applications to retail installations and merchandise - topping it all off with a premium hard cover book.