Home Select:
The premium home
consulting agency
The premium home
consulting agency
BRIEF AND OBJECTIVES
Spain Select is the brand for buying, selling and renting luxury properties in Madrid. Best known for its experience with hospitality, the company decided to segment its business and create Home Select, a new brand aimed exclusively at real estate.
Home Select has 360º vision in the world of real estate, but experiences many difficulties expressing its value proposition in words and positioning itself with regard to its parent brand. Our objective was to position the new brand, and advise the business on strategy.
STRATEGY
Home Select set up its own flagship in the centre of Madrid, an exclusive and intimate place where customers can sit down to discuss their needs. In a world where real estate companies are sometimes seen as cold, Home Select could be the warm, human brand the market was waiting for. In addition, the brand had such a wide, comprehensive business that it was experiencing difficulties putting its services directly into words.
CONCEPT
We positioned Home Select as a new concept of premium real estate consultancy, developing the Real Estate concept and offering a comprehensive, individual, person-centred approach.
"We discovered that our business is not about houses, but rather it's about the happiness of people who live in them."
