Sixtyseven:
Welcome to the
future
Welcome to the
future
BRIEF
Sixtyseven is a daring, cosmopolitan, unruly, modern brand for women who swim against the current, dressing, living and thinking differently.
The figureheads of our campaigns to date have been non-conformist women who are not known to the general public. Now we want to get ahead of the curve and show a pioneering image.
OBJECTIVE
The Sixtyseven philosophy is to offer something innovative and unconventional in every collection. This time we looked to the future, so as to be one step ahead of the latest trends.
STRATEGY
We implemented a strategy using influencers, but this time we asked them for something different: to dare to predict future fashion trends. This went hand-in-hand with a futuristic and quite special image campaign that showed a product which appeared to have come from another dimension.
CONCEPT
Rather than a campaign concept, Welcome to the future is a declaration of intent. A brand attitude that aims at innovation, trends and has a constant desire to be cutting-edge. A manifesto on what the future holds for us, from those who know fashion best.
