Can a conference identity ground the event so its activities can push, pull and stretch far from convention?
The ELIA Academy Arts Conference was held in a monumental new building in the center of London and pulled people in from all across Europe. Where lectures and panel discussions were expected, the ELIA team replaced them with interactive events, open-ended discussions, and creative exercises. Guests were repeatedly faced with new ways of thinking about arts education.
When the events of the conference are unfamiliar, there is an opportunity to find solid ground in something recognizable.
The logo is an abstraction of the recognizable pattern. It can be fluidly adjusted to be a source of information. And a one color printed version makes it easy to replicate on all collateral.
When you don’t know what to expect, at least you know you’re in the right spot.
The identity design is simple and consistent, allowing the events to take center stage. The visuals are grounded in a single strong color and a pattern that appears on everything. The design elements help guide guests through the massive building.
In a busy building, it’s important to know where you belong.
Event meeting places were scattered across the building and sometimes required guests to venture to other locations. The event collateral became a beacon for guests. By adorning everyone with yellow items, it was easy to find fellow conference-goers. Suddenly, a club of art-minded people were easy to spot.
