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    A cheeky connection between a copywriter's crafted words and her love for a British picnic sets the table for any situation.
A freelance copywriter needed a brand that would stand out to the designers she was talking to. She is a promoter of collaboration and enjoying the creative process. British through and through, a picnic is the perfect metaphor for collaboration.
A flexible wording system sets the stage for Sarah's personality and the service she is offering. Elements of a picnic pop up but the real hero is in the words.