EFM "Slim But Tough" - Print
EFM’s unique D3O® phone case material uses patented technologies to make soft, flexible materials with high shock absorbing properties. The slim-line phone case is non-Newtonian - in its raw form, the material’s molecules flow freely, allowing it to be soft and flexible. On impact, the molecules lock together to dissipate impact energy and reduce transmitted force.
We wanted to show the molecular protection in an exciting and dramatic way.
The product itself has an iconic bright orange design, which, given the glut of phone cases available in stores and online, we chose to feature heavily. Each character was designed as an individual, and posed in a way to best demonstrate our product benefit, while creating a strong, unified and balanced design.
Credits:
CCO & CD: Martin Beecroft & Josh Edge
Art Director: Dustin de Souza & Rikki Burns
Design Director: Melissa Radman
Designer: Joseph Dennis
Writer: Anneliese Sullivan & Josh Edge
Business Partnerships: Lucy Stoelwinder & Dre Liang
Agency Producer: Nicole Beer
Artwork & Retouching: Illusion
CCO & CD: Martin Beecroft & Josh Edge
Art Director: Dustin de Souza & Rikki Burns
Design Director: Melissa Radman
Designer: Joseph Dennis
Writer: Anneliese Sullivan & Josh Edge
Business Partnerships: Lucy Stoelwinder & Dre Liang
Agency Producer: Nicole Beer
Artwork & Retouching: Illusion
