2017 Victoria Street Lunar New Year Festival Branding
Client: VSBA (Victoria Street Business Association)
My Role: Logo Design and Brand Identity, Graphic Design, Pre-press, Social Media
Project Brief:
To design the branding for the 2017 Victoria Street Lunar New Year Festival, celebrating Vietnamese Tet (New Year) and the Year of the Rooster.
Branding requirements:
- Use a colour scheme of red and yellow,
- Incorporate a rooster into the design,
- Incorporate the Hoa Mai flower, a lucky flower for Vietnamese New Year
- Incorporate an image of the headline singing performer, Hoàng Nam
The branding included:
- Logo design
- All promotional and marketing collateral (posters, banners, flyers, festival event guide, facebook cover profile, social media content, TV advertisement, video screen content).
Rooster Logo Mascot
Full logo combination mark
A3 Printed Promotional Poster
Festival Event Guide + Map
(Outside)
Festival Event Guide + Map
(Inside)
DL Promotional Flyer
Facebook Cover Image
Facebook Post Content - Shout outs to Festival Sponsors
Television Commercial on Local Vietnamese Channel
Video Screen Content for Festival Main Stage
