SPROUT | MOMMY MOVIE MINUTE
OVERVIEW
The Ad Sales team at Sprout needed help selling airtime during the networks movie night programming block. Together, we came up with the idea of doing a co-branded spot featuring a Mommy Blogger influencer that would give mom-focused reviews of kid and family based movies being shown in theaters.
PROCESS
We partnered with Mommy Blogger and influencer, Naomi, of popular blog, Love Taza. Shot in a local movie theater, Naomi gives a friendly and down-to-earth review of a newly released kid and family movie to camera, giving way to a new franchise for Sprout, "Mommy Movie Minute".
ON-AIR
The format creates a new opportunity for Ad Sales, allowing brands to sponsor the block and feature their logo at the end of the spot.
| W H A D D U P |
CREDITS
Client: Sprout
VP Creative: Nancy Mazzei
Creative Director: Farrel Allen
Art Director: Brandon Lori
VP Creative: Nancy Mazzei
Creative Director: Farrel Allen
Art Director: Brandon Lori
Animator: Alberto Haydar
Editor: Neil Drummond
