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I’m a multiplatform Art Director with expert chops in Kids & Youth Culture.

My work is 360, spanning television (pre-recored and LIVE), digital, mobile, social, print and other non-linear platforms.
1) WHO:

I’m a multiplatform Art Director with expert chops in Kids & Youth Culture.

2) WHAT:

I like to be different.

A generalist by trade, I help my clients articulate a brand message, then craft a bespoke cross-platform campaign that charms their audience.

3) WHERE:

I design for 360.

Working with some o… Read More
1) WHO:

I’m a multiplatform Art Director with expert chops in Kids & Youth Culture.

2) WHAT:

I like to be different.

A generalist by trade, I help my clients articulate a brand message, then craft a bespoke cross-platform campaign that charms their audience.

3) WHERE:

I design for 360.

Working with some of the hippest Kid and Youth brands today, I’ve led hit-making campaigns that drive ratings, likes, tweets and shares, from TV to The Internet.

4) WHEN:

I’m ahead of trends.

My creative process blends a deep understanding of Kid and Youth Culture insights with a broad range of design skills and know-how.

5) WHY:

I’m a kid at heart and grown-up in mind.

With equal love for design, branding and animation, doing work in the Kid and Youth space is a natural fit.

For the first half of my childhood, I grew up in the ‘80s, when cartoons were a mass-produced and corporatized commodity. For the second half of my childhood, I grew up in the ‘90s, when cartoons were taking a more artistic and creator-driven approach.

It was exposure to both of these eras at a young and impressionable age that seeded my interest in creating work for Kids and Teens that lovingly embraced the commercialism...but also strove to disrupt it.

This joyous tension is the creative space I design from, resulting in creative that’s both in earnest, while also tongue-in-cheek.

As a creative, having the ability to create influence is exciting, but having the ability to design a kids childhood is awesome. Read Less
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