Fives Bronx Integration
Challenge
After being acquired by Fives Group, pipe bending and end finishing manufacturer, Bronx Taylor-Wilson, needed to integrate their product offering and brand in the overarching Fives brand. Each and every machine needed to follow the Fives brand standards, and needed to be done quickly.
Solution
Building and then painting these million dollar machines was not an option, but visualizing them using state of the art 3d technology was. The forgiving digital nature allowed us to try many different paint applications to hone in on the right design. Each product visualization was then integrated into new, Fives approved, product brochures and advertising.
Results
The newly acquired tube and pipe brands saw instant global attention by exhibiting in that year’s Tube Dusseldorf. Using the same technology used to visualize the machines, the booth was built from the ground up in 3d. The integration was a success and Fives Bronx was right at home.
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* All work shown is owned by Anthony Thomas Advertising and was produced during my employment with the company.
