Following a year of rapid growth, WARDJet entered a critical phase in their overall growth plan. Even though WARDJet found itself a top 3 leading competitor in waterjet cutting systems, their market share needed to increase to sustain their rapid growth. Due to competitor downsizing and a competitor market share decrease, a small window of opportunity had opened up making 2016 a make or break year to drastically increase market share.

The obvious answer was that we needed to increase our lead volume and lead quality to directly affect market share. That's all well and good, but HOW, specifically, do we do that. What followed was a multi-tiered initiative that focused on brand perception and a unique value proposition - "Tailored Waterjet Solutions".

It included a complete rebrand, website relaunch, adwords campaign and a focus on creating valuable and targeted content regardless of platform or channel.

The “Tailored Waterjet Solutions” initiative was very well received, so well in fact, that the leading waterjet competitor tried emulating the message and practices within their own marketing material. By the end of the year, revenue increased 25% over last year and a produced an 11% increase in lead volume (and an additional 44% in 2017). Other results included:

- Contributed to a 25% increase in revenue in 2016 outpacing the market by over 3 times.

- Increased lead volume by 11% in 2016, and then an additional 44% in 2017

- Helped bring a niche product to market that saw a 68% sale increase over it’s debut year

- Increased monthly newsletter subscriber rate over 2500% and created the first month of subscriber growth in more than 4 years

- Maintained 20% open rate with a 5% click through rate on corporate newsletter in 2016

- Reduced bounce rate by 7% by implementing new responsive website design

- AdWords campaign has a CTR of 5% and a conversion rate of 1.3% in 2016

* All work shown is owned by WARDJet and was produced during my employment with the company.