Warrnambool is a city, along the Great Ocean Road, in Victoria, Australia.

The word Warrnambool originates from the local indigenous Australians, referring to a nearby volcanic cone. This word could be interpreted like "the land between two rivers", "two swamps" or "ample water" in indigenous ancient language.

The brief was to create a communication strategy for a city with multiple-local stakeholders. The visual re-branding aimed to attract international visitors and investors as they were our targeted audience.

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2016