Tequila 100 Años is one of the most popular tequilas in México. Beam Global asked us to create a program to promote 100 Años as the best tequila to celebrate Mexican heritage. Under the concpet of We have 100 Años (years) to... The strategy was to own three key moments whre consumers celebrate with friends and family: State Fairs, Cantina Moments and Popular concerts and dances.