Beam Global Mixology Brand Activation
Beam Global Spirits & Wine was the sponsor of Expo Night Club & Bar. When they brief us about this project,  we encourage our client to go beyond and really create a multi brand experience. Long story short, we create
a School of Mixology, together with Junior Merino we created 4 unique mixes to promote the program. 
Junior went on tour on a 16-wheeler built up to be an academy for bar tenders. The truck visited 8 cities in Mexico, where 30 bar tenders per city from the best restaurants and bars learned the secrets of Mixology.
We selected 3 winners from each city who participated on a final round at the expo and the winners were awarded with 10,000 dlls in prices. 
 
Project: School of Mixology was an idea created by Beam Global Spirits & Wine and leaded by Junior Merino,
a master in molecular cocktail creation.
 
Solution: We create Alchemix, a Mixology contest that involve the best bartenders around Mexican Republic. We adapt a trailer into a bar tender classroom, so bartenders can take lessons with Junior Merino, and the best cocktails and bartenders were selected to compete in a final round at Expo Night Club & Bar. 
 
We also encourage all the Bar tender owners to support their bartenders, so they’ve got involved in our program and we create better relations with on premise channel.
Beam Global Mixology Brand Activation
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Beam Global Mixology Brand Activation

Beam Global Alchemix Mixology Program
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