atBook is an online service that helps readers of books unite, shares books. It is a new, convenient, practical and easy-to-use service for free books exchange. The uniqueness of the project is that it is a self-signed and protected site that will allow users (fans of books to read) to read and share books for free, to attract their friends and acquaintances to use the service in accordance with the "tree" of the lead, equipped with a protection for purchases with "Aliexpress "etc., its own system of achievements, as well as a high degree of autonomy.
ENG: An updated chemist-pharmacological company, uniting European and Russian athletes. Before the company decided to increase production and supply of its products, it was necessary to show its already well-established and new audience of consumers to show that the company "Geone Chemical Company" is striving for improvement and innovation. In this regard, it was necessary to redesign the unreadable logo, create a corporate identity and, correspondingly, make a new design for GCC packages.
ENG: Web-studio "TOPgenius" is a joint project with my colleagues on site creation, SEO-promotion, programming and marketing.
ENG: Atmosphere - a new cafe in Myski, Siberia, the distinctive feature of the cafe is the presence of three halls for recreation, namely:
ENG: Cosmetic brand. It produces cream for face and hands, whey, peelings, etc. Age-related cosmetics for women from 30 years old, in a high price range. Cosmetics are distributed exclusively through the pharmacy network.
ENG: Have you ever played laser tag? It's so funny to run around a special field with helmets and weapons and shoot lasers at your friends. But the laser quest is more than a laser tag. LaserKvest is a completely new level of entertainment, the place where children's parties are held, where there is own professional equipment and a cafe, as a whole a territory of happiness for any holiday! This is your game, your quests!
The development of the project "LaserKvest" was a serious and complex process. Before the development of the logo, it was necessary to fully plunge into the essence of the project, to find new and long forgotten niches, moments, emotions, etc. As a result, the logo and corporate identity were made in the style of "synth pop." Also, a whole ideology was developed, a game in which participants are divided into two groups: devastators and resistance squad. Winners of the game receive awards in the form of bonuses and discounts, and most importantly - this diversity and a sea of emotions!
Разработка проекта "Лазерквест" был серьезным и сложным процессом. Перед разработкой логотипа необходимо было полностью окунуться в суть проекта, найти новые и давно забытые ниши, моменты, эмоции и пр. В результате логотип и фирменный стиль были выполнены в стиле "синти поп". Также была разработана целая идеология, игра, в которой участники делятся на две группы: опустошители и отряд сопротивления. Победители игры получают награждения в виде бонусов и скидок, а главное - это разнообразие и море эмоций!
ENG: The series of products from sunflower seeds "OUR ANSWER" is a trademark of the confectionery factory "Ancon". Currently in the Anapa area with. Dziginka of the Krasnodar Territory put into operation the first shop of a new confectionery factory.
The name of the confectionery factory and the future logo was provided by the client (company).
The positioning of TM "OUR ANSWER" is the response to sanctions, the response to producers of substandard, non-natural confectionery products. It is planned to export this TM to the East, first of all to China.
Idea of promotion:
- The mystery message "Our response ...";
- Perfect taste;
- Convenient packaging;
- High quality;
The target audience (20-45 years, both men and women, including the young audience of 18-25 years old), lead a dynamic lifestyle, strive for development (both in life and in careers), socially active (soc. networks, communication, visits to various events). Most often, office workers, freelancers, students.
The price range of TM is medium, above average.
The main type of products is oriental sweets, halva (briquettes, glazed candies), and kozinaki.
Название кондитерской фабрики и будущего логотипа было предоставлено клиентом (компанией).
В основе позиционирования ТМ "НАШ ОТВЕТ" - ответ санкциям, ответ производителям некачественной, не натуральной кондитерской продукции. Планируется экспорт этой ТМ на Восток, в первую очередь в Китай. В разработке логотипа необходимо было учитывать следующие аспекты:
Следующим этапом стала разработка сайта. Хотелось создать что то действительно интересное, чтобы люди попадая на сайт, чувствовали себя будто в сказке! Создал уникальную структуру на главной странице, даже решил себя попробовать в роли копирайтера, написав все основные тексты на главной странице А как это все получилось, судите сами.
ENG: The manufacturer of sandwich panels LLC "SSP" Novokuznetsk is the production and supply of wall and roof wall panels of profiled galvanized sheet with a polymer coating with mineral wool basalt insulation, as well as with a heater made of expanded polystyrene and extruded polystyrene foam. Production is carried out on the modern automated line PRL-6. The capacity of the line is 10 000 m2 of sandwich panels per month.
ENG: Company "Technosphere" (Novosibirsk) - is accessories and phone repair, retail sales of accessories and spare parts for mobile devices, sale of auto accessories, computer peripherals, other electronics and gadgets. When creating a logo and corporate identity, the client's desire was that the logo should be executed in the form of a circle, also it should have the letter "T", as the capital letter in the company name. and how to do without the shape of the circle if it is a question of the "Technosphere". Taking as a basis the name of the company that was provided by the Client, I created an entire ideology of the "Technosphere" as a new sphere of the 21st century of our Earth, because various gadgets, smartphones, etc., electronics simply absorbed us in the 21st century! Also, when working on the project, corporate style, branded icons, as well as design of outlets were developed.
ENG: And finally the last project that we would like to show you is a billiard club project called "Pyramid". Billiard club is located in Russia, Kemerovo region, Mezhdurechensk. The design itself was quite serious and interesting. In the course of the work everything was done from the logo, to the creation of the menu, the internal and external design of the club. I look forward to working with the client.