Soper Performace Coaching was a startup cycling coaching business and needed a new logo. The logo should convey energy and sportiness, while still giving a professional appearance. Clients come from a variety of age groups and genders so it also needed to have wide appeal.

The icon was developed from the shape of a bike frame. Added fading gradients give it a sense of movement and speed. A marker-style font teamed with a bold sporty sans-serif gives a friendly, yet professional impression and evokes the personalised service that the business provides.