Making a typeface that one hundred million people see every day is no small task.
Plau partnered with Rede Globo’s creative team to do just that. The result is Globotipo, a 3-style, 30-font super family created to refreshed and expand the typographic voice for Brazil’s ultimate broadcaster. Check out the video case above or scroll to learn more.
Exploring Globotipo’s potential as a variable font.
Globotipo Rounded: an evolution of Globo’s iconic type voice created by Hans Donner.
Globotipo Text: a micro-rounded style that strike a more serious tone.
Globotipo Condensed: a space-saving width variation of Globotipo Text.
Early explorations.
Top to bottom: 1. Widths; 2. Tab and Lining Figures; 3. Multi-platform typography; 4. Effects stress-test
Globotipo goes from sweet to serious in a micro-kern. Still from Jornal Nacional.
The fonts are used in Brazil's main newscast: Jornal Nacional
Still from the opening sequence of SP1 shows creative variety with weight contrast.
A well-known Brazilian news anchor showing off the typeface details :)
Above and below: samples courtesy of Rede Globo’s communication team.
Read an in-depth story about this project at Plau’s Blog (in English).
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Leia um artigo em português contando todos os detalhes deste projeto no Blog da Plau.
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CREDITS
Creative director: Sérgio Valente, Mariana Sá
Art directors: Washington Teotônio, Alexandre Romano, Christiano Calvet, Felipe Bellintani
Type Design: Plau — Rodrigo Saiani
Graphic Design: Plau — Carlos Mignot, Daniel Rocha, Rodrigo Saiani, Flora de Carvalho, Lucas Campoi, Gabriel Galc.
Hinting: Anke Bonk, Tanja Henze, Monika Bartels — Fontwerk
Planning: Carla Sá
Strategic manager: Bernardo Magalhães
Executive production: Fernanda Deway
Making-of footage: Marcello Cavalcanti
