In order to celebrate their 7th anniversary and the new art direction at Plan B Music agency, we were asked to refresh their graphic identity. They didn't want to leave their essencial elegance behind, but they wanted to get their speech closer to that of some of their new artists' and to present themselves as a reliable, full-service modern agency.

By trying to understand that a brand is no longer just a graphic happening but stories we tell, we started working on the idea of their #happynewroster and came up with a full campaign to show the world the new Plan B.

The project resulted in a close collaboration between Plan B Music Talent Manager Estefanía Serrano and all girls at the agency, type designer Laura Meseguer, who put typographic craft at the core of the project, and art director Eider Corral.