Getxoarte is a well-known festival of the emerging arts held in Getxo since the 1990s. After a long walk under a yearly Salone format we were reached by the city council to help them transition into a scattered art and mediation programme based on three major concepts: to provide citizens with spaces for critical thought, to build a professional network of contemporary creatives and artists and to stablish the ground for a beta culture that could help the city's artistic formats rethink themselves.

We developed a strong yet open graphic system and brand guidelines that could enable multiple agents to properly understand and rethink the necessary aspects of the visual identity.