Premier League –– Global TV Experience
Nominated for Beazley Designs of the Year 2017 and exhibited at the world-renowned Design Museum, London.
Gold Award at Promax Global Excellence Awards 2017.
We were asked to create a radical, new TV experience for the world’s most watched football league. Changing the game for over 2 billion fans around the world. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics.
Following the new Premier League brand identity, by Design Studio, we stretched the visual expression in all directions to create a modern, radically new sports brand world that encompasses the hundreds of facets of the live games, the pre-and-post show analysis, and all the debate all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League anthem.
A graphic system that moves fluidly and underpins the Premier League experience and enhances the game. Seamless, highly reactive and interactive brand language that delivers a multi-language, multi-platform experience to billions of fans worldwide. Bold enough to decorporatise the world of on-air sports branding and change the game. Premier League is the World’s league.
Changing the game for over 2 billion fans around the world.
A custom motion graphics system – The Field of Play – is inspired by footballing passes and plays – coloured blocks, tables and score cards rise, fall and slide across the screen at varying speeds, referencing short passes, long balls, corners and dribbles.
Show titles combine live action with photography, type and animation, giving each programme a distinct look and feel. We also worked with MassiveMusic to create a soundtrack for the Premier League and a new walk-on anthem to be played at the beginning of each match.
A comprehensive brand guidelines with detailed specifications for every graphic, chart, table and motion system.
