Project Goals
Entice promoters to consider Wichita as a viable tour stop.
Change the perception that Wichita lacks a strong music scene.
Convey that Wichita has the community and desire to bring in larger and more diverse entertainers.
Make Intrust Bank Arena stand out from other arenas in Pollstar magazine and other publications.
Solution
The style is derived from screen-printed gig posters, however liberties have been taken to create depth and interest. Each ad includes an illustration showcasing a piece of gear from a rock show. The sizing of each piece of gear gives the viewer an over the top sense of scale. The city name Wichita takes center stage while emulating the logos normally associated with each piece of equipment. The ads also use snarky phrases to exude an edgy attitude.
Copywriting by Matt Meinecke and myself.
