Matamores goes beyond the mezcal trend offer, with a 100% handmade bottle, and a limited and exquisite cured production, the brand transforms this craft drink into a true work of art.
For this project, the main challenge was to achieve a reinterpretation of the representative figures of the Hichol culture within a simple and sophisticated language, preserving the mystery of the Huichol culture, its bottled mysticism.
The figure of Kauymali integrates various symbolic planes. He is considered the Big Brother-Wolf; son of Father Sun, born of the sandal of this great god. Picaro, embabucador "medio maldito", shaman-child, revealer of the will of the Sun, prone to debauchery, of voluble character, mischievous elf. The Huichols imagine him as a great teacher who "taught them almost everything they know".
