The graphic identity of "Alma Libre" is based on the representation of the archetypal figure of Mexican culture, an iconocity that transfers sacred meanings, geometric forms understood between the sacred and the architectural, the essential forms of spirituality and worship, where Mezcal is a master of ceremonies.
Their ultimate goal is to be the first sustainable conscious and socially aware Mezcal brand in the world. These already include fair wages, organic farming, and social projects.
