The Warehouse Studio tasked us with designing a notebook that musicians would want to take on tour. Armed with the insight that inspiration can strike at any moment, we created a notebook with
a fully-functioning guitar cover.
From the laser-etched, anodized aluminum base to the pen that
doubles as the book’s tuning tool, the Guitar Book is the most
rock ‘n’ roll notebook ever created.
a fully-functioning guitar cover.
From the laser-etched, anodized aluminum base to the pen that
doubles as the book’s tuning tool, the Guitar Book is the most
rock ‘n’ roll notebook ever created.
Collaborating with Peak Design Co., each part of the Guitar Book was custom built. From the laser etched, anodized aluminum
base (designed to withstand the hundreds of pounds of tension that the guitar strings place on the cover), to the wooden inlays
on the frets, to the pen that doubles as the book’s tuning tool, the Guitar Book is a one-of-a-kind feat in functional industrial design.
base (designed to withstand the hundreds of pounds of tension that the guitar strings place on the cover), to the wooden inlays
on the frets, to the pen that doubles as the book’s tuning tool, the Guitar Book is a one-of-a-kind feat in functional industrial design.
The inside pages were lined with both sheet music and blank pages, making it the perfect notebook to record music, lyrics, and
other random thoughts. But the best part: it plays just like any other guitar, making it the most rock ‘n’ roll notebook ever created.
other random thoughts. But the best part: it plays just like any other guitar, making it the most rock ‘n’ roll notebook ever created.
Agency: Rethink Canada
Art Direction + Design: Mustaali Raj
CW: Sean O'Connor
CD: Ian Grais, Chris Staples
CD: Ian Grais, Chris Staples
AD: Chris Moore
Industrial Design: Peak Design Co.
