KABAM’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. It  features a heat map-influenced colour spectrum to acknowledge both this emotional range, as well the touch aspect of mobile gaming. 

Made at Cossette.









































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CONCEPT & DESIGN: Mustaali Raj, CD: Lisa Nakamura, DESIGN SUPPORT: Carling Borne, VIDEO ART DIRECTION: Grace Cho, FINAL ANIMATION:  Sequence, All characters (c) MARVEL 


KABAM Rebrand
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KABAM Rebrand

Kabam’s reinvented brand taps into the wide spectrum of feelings gamers experience during play — from frustration and rage, to joy and triumph. I Read More

Published: