Imagine it’s your friend’s birthday and he’s throwing a party at a local bar or restaurant and for whatever reason you just can’t make it. With Stir Up, you can still buy them his /her favorite dessert and extra round of drinks, even when you can’t personally be there.
Theme for Branding
The idea was to incorporate happiness and human emotions in the brand visuals. An anthropological angle was brought into the branding for relatability.
Moodboard
Logo Concept
Incorporating a ‘smile’ into the type makes it more human and welcoming logo, providing a great recall value. A friendly face forms an instant connect with the audience.
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Happiness | Hospitality | Friendly | Application
Logo Concept
Logo + Colors
Yellow is a warm and friendly colour, symbolizing hospitality and warmth. The feelings of positivity and trust are instilled by the use of yellow, particularly a pastel tint of the color.
Logo + Colors
Icon
Simplest form from the logo as the icon. The use of smile form retains recall value, while the specific colour makes it stand out among other icons.
Icons
