Metodo Chic is India's first Personal Shopping service. 'Metodo' is Italian for method. Personal Shopping is a novel concept in India. A step ahead of fashion styling, the service helps you decide what to wear AND gets it for you. It's time to reinvent apparel shopping.
Moodboard
Theme for Branding
Clothing at your beck and call.
Clothing at your beck and call.
Visual cues taken from textured fabrics and articles. Neutral shades like grey, beige and white were used in order to convey opulence and minimalism.
Logo Concept
Inspired by the form of a clothes rail, where the letters ‘M’ and ‘C’ in the logo are modified to look like it. The weave pattern of fabrics was incorporated into the mnemonic, keeping it in line with the nature of the enterprise.
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Structure | Woven | Fabric | Clothes Rail
Logo Concept
Logo Lockups
Versatility being the key aspect, the logo works as a standalone unit, an icon, as well as a unit with the logotype and the tagline.
Color Palette
Consisting of neutral shades with the exception of yellow-gold, the colors are chosen to represent luxury, finesse and elegance.
Color Palette
