Branding Co Evolution
Interactive Table for Health AG
„Health AG“ has made a name for itself as a financial service provider for dentists. Now it is pushing ahead with the digitalization of its target group – with the digital control of the entire management.
The problem: Dentists are interested in teeth, but less in innovative management solutions. In order to inspire them, Health AG found a unique approach throughout the industry: it involved its target group in the development. Through co-evolution. This model was also at the heart of MUTABOR’s brand relaunch in the area of identity design. The question arose: What constitutes a co-evolutionary design?
The interactive, multitouch brand table was developed for the purpose of involving the management of Health AG, in the sense of co-evolution directly related to the digitization process. Guided by the notions of “modular”, “digital” and “dialogical”, the concept of the table ensured shoulder-to-shoulder communication and positioned the Health AG as a company that listens empathically. Interactive modules facilitated the discussions and archived ideas and notes, reflecting the company’s brand core. This ultimately conveyed the image of an innovative company that directly involves its clients in advancing the digital transformation of a whole industry.
In close consultation with the designers of the new CI of Health AG from Mutabor, we conceived and developed the interface of the interactive brand table. The visual brand appearance with its many icons was transferred as an interactive motion design.
Technology: Capore-System, After Effects, vvvv, NodeJS
Highlights: Tangible Object Interaction, Lead-Generation tool, Informationarchitecture
Client: Health AG
Architecture & Design: Mutabor Design
Media Programming: https://wirmachenbunt.de/
Exhibit Construction: Winkels