The Textile Research Institute, founded in September 1945 is the oldest scientific-research institution of the textile industry in Poland.
At the end of last year, they announced a call for entry to all designers to create their new logo. Unfortunately, in the end, they decided to keep their current logo unchanged. Nevertheless, I decided to share my process and results.
The current branding is generic and inconsistent. The logos are different on their website and social media. Neither is unique and both could (badly) represent almost any kind of a company. Since the company is so old, I tried to search the internet for any earlier logos they could have used but unfortunately, it was a dead end.
In my design, I decided to build upon the existing company logo made out of the IW initials and somehow indicate that the company deals with textiles. After a couple rounds of sketching, I came up with the following monogram.
The timeless, bold style is inspired by the logo masters of modernism. I believe it would perfectly suit a research institute which was founded 73 years ago and it would have served it for the years to come.
The accompanying typography is Lato by the polish designer Łukasz Dziedzic. I scaled it carefully so that the letter stems are the same width as the lines in the monogram.
Regarding color, instead of inventing a brand new color palette I stayed with the green but changed the tone to something more fitting and appealing.
The modular nature of the logo creates the possibility to build various patterns that could be used on all sorts of printed collateral.