Before Steiner Equities broke ground at the construction site, they asked us to create a new brand and its graphic representation. The client wanted to convey an image of a long-standing tradition of American film-making industry paired with innovative technology – the two major values that will make the new East Coast film studio the “Hollywood on the Hudson”.
Red Square Design’s solution to put Steiner Studios on the New York map was to create a 60 ft. triangular obelisk with the new brandmark at a pivotal location of the campus, making it visible from the major locations: Manhattan and Williamsburg bridges, and the Brooklyn Queens Expressway.
Today, Steiner Studios is located in the Brooklyn Navy Yard along the East River. The 15-acre campus is a full-service production studio for major motion pictures, independent films, television, music videos and commercials.
Red Square Design’s solution to put Steiner Studios on the New York map was to create a 60 ft. triangular obelisk with the new brandmark at a pivotal location of the campus, making it visible from the major locations: Manhattan and Williamsburg bridges, and the Brooklyn Queens Expressway.
Today, Steiner Studios is located in the Brooklyn Navy Yard along the East River. The 15-acre campus is a full-service production studio for major motion pictures, independent films, television, music videos and commercials.
