The assignment was to design a comprehensive corporate and wayfinding sign systems for the building and the surrounding property – a simple graphic solution to compliment the stone, glass and steel architecture. In addition, we were asked to develop anchor tenant signage standards.
All signage was required to meet Mumbai fire and safety codes, withstand harsh climate, poor maintenance conditions and vandalism common to the city.
We created a corporate signature of the building brand name and its abbreviation. This simple design translated well into all-steel-fabricated system.
The First International Financial Center is a major new landmark office building – a home to Citibank, Oracle and Apple Corporation. Designed by Kohn Pedersen Fox Architects, the building provides approximately 61,000 sqm of Grade-A office space with 800 parking spots. FIFC sets the standard within Mumbai’s prestigious Bandra Kurla Complex.
