Wild Badger Management provides business services to emerging, craft producers around the country, focusing on the offering of services in three core areas: Business Management, Sales & Marketing, and Administration. Left of Sunset was commissioned to create a brand narrative and identity system for this vibrant, start-up based out of Austin, Texas. We happily rolled up our sleeves and dug in to create a logo identity system that allows the client to be seen and emerge.

Badgers are underground creatures, connected to the Earth, rooted. The badger are protective and loyal to their pack. We applied these characteristics to give our mascot a personality that communicates Wild Badger Management's purpose: to consult and guide small producers who want to expand production locally, regionally and/or nationally, but are not quite staffed or knowledgable on how to scale up smartly. Essentially, the Wild Badger team acts as satellite Human Resources, Accounting, and Sales departments, working behind the scenes to help companies scale up their businesses efficiently. Wild Badger wanted to avoid dull and corporate that tends to be seen a lot in the industry. Left of Sunset created a friendly, but fierce mascot with a punchy golden yellow that really pops with black. Playing with negative space, it appears as though the badger is emerging from the ground. We like the symbolism. We featured it on company swag.

ESSENTIALS

Brand Narrative, Art Direction, Logo, Identity System: Business Card, Letterhead, Branded Marketing Swag: T-Shirt Decals, Embroidered Patches for Hats and Bags, and Enamel Pin 

Fun fact: Badgers are capable of burying animals four times its size. We were inspired by an elapsed time, research video from University of Utah Ecology Department depicting an American Badger burying a small cow underground to store as food, both preserving and hiding the carcass from other animals.

Badgers don't mess around. They get it done.