The team at Dentsu came to us with the challenge to somehow extract emotional 
elements from real photos and represent them through abstract art as part of Canon’s 
Power of a Shot campaign. Lots of ideas were tossed around, from using neuroheadsets in 
real-world installations, to eye-tracking webcam interfaces. What ultimately mattered to us, 
was making sure the technology did not get in the way of the story, and putting the 
experience of the user first and foremost.

 

We created an interactive version of Canon’s Power of a Shot broadcast commercial as 
part of their recent integrated campaign to showcase the human emotion in photography. 
Using full-screen html 5 video, we worked with Dentsu and Beast to create an alternate 
video edit that breaks the spot into five unique emotions, allowing the user to learn about 
the Powershot camera’s features as they navigate through each. This experience 
culminates by allowing the user to connect through Facebook and have the emotions in 
their own photos scanned and represented through a generative art piece.