Budweiser
Band of Buds
2011 marks the 2nd annual launch of the Band of Buds campaign from Budweiser. The Band of Buds program is aimed at finding the country’s best “crews”, and then fostering the participation of the crew members’ personal communities. Users are prompted to sign up to participate and invite their closest friends to join their crew.
Then, each crew will solicit their social networks to vote for them, upload content, and participate in sponsored challenges. After a national run of casting calls, the program will culminate with its final event in Las Vegas where the winning crew will walk away with $100,000 and be featured in a spread in Rolling Stone magazine.
Then, each crew will solicit their social networks to vote for them, upload content, and participate in sponsored challenges. After a national run of casting calls, the program will culminate with its final event in Las Vegas where the winning crew will walk away with $100,000 and be featured in a spread in Rolling Stone magazine.
Beyond creating a social network platform from scratch, the application logic behind the contests point attributions was insane!
We made the Iphone / Android apps using Appcellerator.
