MÁS FLOOR WAX: REFLECTION
So everybody can see the real effect of MAS floor wax, we came with a simple but powerful idea, to intervene in a magazine advertising purchase with a special bright finish so the texture print on can glows as the floor wax would do it. At the time this was a pretty innovative media strategy.
FICHA TÉCNICA:
CLIENTE: BETTER HOME VENEZUELA.
AGENCIA LEO BURNETT VZLA.
VP CREATIVO: ANDRES MOYA.
DIRECTOR CREATIVO: EUGENION REYES - OKARINA CASTAÑO.
DIRECTOR DE ARTE: ALI ARMAS - EUGENIO REYES.
REDACTOR: APRIL ITRIAGO.
ILUSTRACIÓN DIGITAL Y RETOQUES: EUGENIO REYES.
CLIENTE: BETTER HOME VENEZUELA.
AGENCIA LEO BURNETT VZLA.
VP CREATIVO: ANDRES MOYA.
DIRECTOR CREATIVO: EUGENION REYES - OKARINA CASTAÑO.
DIRECTOR DE ARTE: ALI ARMAS - EUGENIO REYES.
REDACTOR: APRIL ITRIAGO.
ILUSTRACIÓN DIGITAL Y RETOQUES: EUGENIO REYES.
AWARDS:
1 GOLD ANDA AWARDS
1 GOLD "LA AREPA" AWARDS (VENEZUELAN CREATIVE CIRCLE AWARD)
1 GOLD ANDA AWARDS
1 GOLD "LA AREPA" AWARDS (VENEZUELAN CREATIVE CIRCLE AWARD)
