'Kenali Nusantara' is a social initiative to engage Indonesian, from the young age to learn and understand more about their country by experiencing live in a village. The main idea of this campaign is a hidden wisdom, which is treasured behind every local scene, culture, and activities. Three series poster are created to capture certain uniqueness of Indonesian local culture, with a copywriting that crafted using rhyme in Bahasa Indonesia. Warm and calming mood, yet encouraging approach are intended to bring the audience emotionally immersed to the messages.
