Art Summit Indonesia: An International Contemporary Performing Arts Festival
Art Summit Indonesia is an international festival initiated by Republic of Indonesia under the ministry of education and culture, beginning in 1995. Through this festival, "Indonesia invites the world", especially in the field of contemporary performing arts from music, dance, and theatre.
This rebranding project was aimed to set a benchmark for Art Summit Indonesia as the new center of art in the global sphere by repositioning Indonesia’s contemporary performing art into the new perspective. The challenge of this project was to create a flexible visual identity for Art Summit Indonesia, both as an organization and also a triennale festival.