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DROPS OF SUSTAINABILITY
“I don’t want to be part of a world that
destroys nature’s treasures.”
What Luigi Lavazza said more than a century ago is still true today.
That’s why the #DropsOfSustainability series was launched,
a social media campaign focused on Lavazza commitment to sustainability.
Client: Lavazza | Agency: We Are Social | Our role: Illustration + Animation
Chapter 1
The story of the Giuseppe and Pericle Foundation.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7842561066643.5ab0f74aa10e5.jpg)
Chapter 2
The importance of involving our community.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/04f04561066643.5aa6d6a1dfd37.jpg)
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94b97961066643.5a65cbfd6024c.gif)
Chapter 3
Sixteen years as a member of the International Coffee Partners project.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b374e161066643.5aa6d6a1e0921.jpg)
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c61f4d61066643.5ab0f74aa1ad7.jpg)
Chapter 4
Changing and evolving, with ever more care towards the environment.
Chapter 5
Past, present and future with Coffee & Climate.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4a830161066643.5aa6d6a1dfab4.jpg)
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c526361066643.5ab0f74aa17df.jpg)
Chapter 6
A sustainable project in collaboration with the NGO RainforestAlliance,
to help coffee-growing communities in production and living conditions.
to help coffee-growing communities in production and living conditions.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a063a61066643.5aa6d6a1e043b.jpg)
Chapter 7
A headquarter with a view to the future.
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f4e2761066643.5ab0f9ea7572b.jpg)
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Chapter 8
The solution to excessive disposal costs: StripOut!
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8dabf761066643.5aa6d6a1e0e10.jpg)
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96c37f61066643.5a620bedd25ed.jpg)
![Lavazza Coffee Sustainability environment green earth future climate Sustainable social media](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5e33f361066643.5a65cbfd60468.gif)